# Omesta > Omesta is advertising management software for connected Meta Ads and Google Ads accounts. It brings campaign reviews, performance context, recommendations and supported creative workflows into one dashboard. Meta and Google use a secure OAuth connection. Meta access includes ads management and ads read. Google Ads and Data Manager permissions are not read-only. You approve changes before they run, unless automation is enabled for that action. Built for local and service businesses, ecommerce brands, marketing agencies, growth teams and multi-brand operators. Omesta is software, not a full-service marketing agency. Your team owns strategy, lead qualification, follow-up and approvals. Platform conversions are not necessarily qualified leads or verified sales. No performance outcome is guaranteed. Current prices, plan limits and 14-day trial terms are maintained at https://omestasystems.com/pricing; advertising spend is separate from the software subscription. The company is Omesta Systems LLC, headquartered in Casper, Wyoming. Founded 2025. Contact: support@omestasystems.com. ## Core product pages - [Omesta product overview](https://omestasystems.com/omesta): Ads and real conversions in one place — what is wasted, what is working, and what to change. - [How it works](https://omestasystems.com/how-it-works): Connect Meta and Google, review the account, and approve changes before they run, unless automation is enabled for that action. - [Ad creation](https://omestasystems.com/ad-creation): Scripts, placements and a paused Meta draft. Nothing runs until you approve. - [Reviews](https://omestasystems.com/reviews): Reported customer advertising results and Trustpilot reviews, with the source on each card. - [Pricing](https://omestasystems.com/pricing): The plans — Starter, Growth, Scale, Enterprise — and what each covers. - [Integrations](https://omestasystems.com/integrations): Confirm supported platforms, connection requirements and available actions before selecting a workflow. - [Security & trust](https://omestasystems.com/security): Data handling, scoped connections and access controls. - [About / founder bio](https://omestasystems.com/about): Who runs Omesta and why. ## Ad management buying guides - [AI Ad Management Software for Small Business](https://omestasystems.com/ai-ad-management): Explore AI ad management for Meta and Google. You approve changes before they run, unless automation is enabled for that action. - [Marketing Agency Alternative for Paid Ad Management](https://omestasystems.com/marketing-agency-alternative): Compare Omesta ad-management software with a marketing agency, freelancer or DIY approach. Understand scope, approvals, costs and who owns the work. - [Roofing Ad Management Software for Google & Meta](https://omestasystems.com/solutions/roofing): Review roofing ad costs and lead signals in Omesta. You approve changes before they run, unless automation is enabled for that action. ## Solutions by customer type - [Ad Management Software for Local Businesses](https://omestasystems.com/solutions/local-businesses): Review Meta and Google ads, lead costs and creative in Omesta. You approve changes before they run, unless automation is enabled for that action. - [Ecommerce Ad Management Software for Meta & Google](https://omestasystems.com/solutions/ecommerce): Manage ecommerce ad reviews, creative and reported ROAS across connected Meta and Google accounts. Keep purchase tracking and approval in view with Omesta. - [Ad Management Software for Marketing Agencies](https://omestasystems.com/solutions/marketing-agencies): Review client Meta and Google campaigns, prepare creative and explain approved changes. Omesta ad management software keeps client account context separate. - [Paid Media Management Software for Growth Teams](https://omestasystems.com/solutions/growth-teams): Bring Meta and Google campaign reviews, creative tests and tracking context together. Omesta helps growth teams turn evidence into approved ad decisions. - [Multi-Brand Ad Account Management Software](https://omestasystems.com/solutions/multi-brand): Manage advertising reviews across brands with separate workspaces, goals and permissions. Review connected Meta and Google accounts with Omesta. ## Long-form articles — latest 12 (full archive at https://omestasystems.com/blog and https://omestasystems.com/rss.xml) - [How to Target Your Service Area with Facebook Ads](https://omestasystems.com/blog/facebook-ads-service-area-targeting): Set Facebook ad locations to match your real service area, stop paying for out-of-area leads, and check results before you change targeting. - [How to leave a marketing agency without losing your ad accounts](https://omestasystems.com/blog/leave-marketing-agency-keep-ad-accounts): Leaving a marketing agency? Secure admin access to your ad accounts, analytics and tags first, collect your files, then remove agency access. - [Ad Dashboard vs Spreadsheet: Know When to Move Beyond Sheets](https://omestasystems.com/blog/ad-dashboard-vs-spreadsheet): Compare advertising dashboards and spreadsheets by data freshness, repeatability, permissions, definitions, and action ownership instead of chart appearance. - [AI Ad Management vs Rules: Compare Control and Evidence](https://omestasystems.com/blog/ai-ad-management-vs-automated-rules): Evaluate AI ad management and rule-based automation by decision scope, evidence, approval controls, failure handling, and the ability to verify actual changes. - [A Monthly Ad Report That Ends with Decisions, Not Charts](https://omestasystems.com/blog/monthly-ad-report-template): Build a monthly advertising report with defined outcomes, mature cohorts, change history, unresolved issues, and an owner for each proposed next action. - [Ad Leads Missing from Your CRM? Trace the Handoff](https://omestasystems.com/blog/ad-leads-missing-from-crm): Trace missing advertising leads from form acceptance through integration delivery, CRM creation, assignment, and notifications without creating duplicate records. - [Prospecting vs Retargeting: Separate the Jobs They Do](https://omestasystems.com/blog/prospecting-vs-retargeting-budget): Compare prospecting and retargeting by audience relationship, available demand, customer exclusions, and business outcomes before choosing a budget split. - [Static vs Video Ads: Choose the Format the Message Needs](https://omestasystems.com/blog/static-vs-video-ads-lead-generation): Compare static and video ads by what the message needs to demonstrate, production effort, placement fit, and qualified outcomes rather than format hype. - [An Ad Creative Brief That Gives Every Variant a Purpose](https://omestasystems.com/blog/ad-creative-brief-template): Write an ad creative brief around one audience problem, a supported promise, the destination, and a testable difference instead of producing random variations. - [High CTR but No Leads? Diagnose the Step After the Click](https://omestasystems.com/blog/high-ctr-no-leads): Investigate strong click-through rates with weak lead generation by checking click definitions, destination behavior, offer clarity, and successful intake. - [Brand vs Non-Brand Search: Separate Demand Before Comparing](https://omestasystems.com/blog/brand-vs-non-brand-search-reporting): Separate branded and non-brand search reporting so existing awareness does not hide acquisition performance, while keeping attribution distinct from causation. - [Maximize Conversions vs Target CPA: Check the Goal First](https://omestasystems.com/blog/maximize-conversions-vs-target-cpa): Compare Maximize conversions and Target CPA by their operating goals, then verify conversion quality, realistic targets, and reporting maturity before switching. ## Glossary (defined terms) - [Attribution window](https://omestasystems.com/glossary/attribution-window): An attribution window is the time after an ad interaction during which a conversion will be credited to that ad. Common windows are 1-day view, 7-day click, and 28-day click. Shorter windows undercount; longer windows overcount. - [Return on ad spend (ROAS)](https://omestasystems.com/glossary/roas): ROAS is attributed revenue divided by advertising spend. - [Cost per lead (CPL)](https://omestasystems.com/glossary/cost-per-lead): CPL is advertising spend divided by the number of leads measured over the same period. - [Click-through rate (CTR)](https://omestasystems.com/glossary/click-through-rate): CTR is clicks divided by impressions, expressed as a percentage. - [Cost per click (CPC)](https://omestasystems.com/glossary/cost-per-click): CPC is advertising spend divided by the number of clicks. ## Omesta comparisons - [Compare Omesta: vs Agencies, Freelancers, DIY, Advantage+ and PMax | Omesta](https://omestasystems.com/vs): Honest comparisons of Omesta with an ad agency, a freelance media buyer, running ads yourself, Meta Advantage+, Google Performance Max and OpenAI Ads Manager. See which fits your business. - [Omesta vs an Ad Agency: Which Fits a Small Local Business? | Omesta](https://omestasystems.com/vs/ad-agency): Compare Omesta with hiring an ad agency for Facebook, Instagram and Google ads. See who does the work, how changes get approved, how pricing works and when each one is the better fit. - [Omesta vs a Freelance Media Buyer for Meta Ads | Omesta](https://omestasystems.com/vs/media-buyer): Comparing a freelance media buyer with Omesta for Facebook and Instagram ads? See how coverage, approvals, pricing and creative differ, and when a freelancer is the better choice. - [Omesta vs Running Ads Yourself (DIY Ads Manager + Tools) | Omesta](https://omestasystems.com/vs/diy): Running Facebook and Instagram ads yourself with Ads Manager, spreadsheets and a pile of tools? Compare that DIY setup with Omesta: time, control, cost and when each makes sense. - [Omesta vs Meta Advantage+: Do You Need Both for Facebook Leads? | Omesta](https://omestasystems.com/vs/advantage-plus): Meta Advantage+ automates budget, audience, placements and creative inside Meta. Omesta reviews your account daily, drafts creative and asks before changing anything. Here's how they fit together. - [Omesta vs Google Performance Max for Local Businesses | Omesta](https://omestasystems.com/vs/performance-max): Google Performance Max automates bidding, placements and creative across Google. Omesta reviews your accounts daily and asks before changing anything. See how they work together. - [Omesta vs OpenAI Ads Manager (ChatGPT Ads) for Local Businesses | Omesta](https://omestasystems.com/vs/openai-ads-manager): OpenAI's Ads Manager Beta lets businesses buy ads in ChatGPT. Omesta manages Meta, Google and TikTok ads. Here's what each one does, and which a local business should start with. TikTok Ads is a supported connection for a selected advertiser: Omesta can read campaigns, create a paused campaign, pause or resume campaigns and ad groups, and change a daily budget. Omesta does not buy ads in ChatGPT and does not connect to OpenAI Ads Manager. ## Head-to-head comparisons ## Help center - [Getting started](https://omestasystems.com/help/getting-started) — 2 articles. Connect the right account and check your campaign data. - [Ad performance](https://omestasystems.com/help/leak-detection) — 3 articles. Review expensive campaigns, stalled delivery and tracking gaps. - [Autopilot](https://omestasystems.com/help/autopilot) — 3 articles. Set controls and review campaign actions. - [Access and data](https://omestasystems.com/help/security) — 1 articles. Understand permissions and manage connected sources. - [Plans and billing](https://omestasystems.com/help/billing) — 1 articles. Find current plans and your account's billing terms. ## Press & company - [Press releases](https://omestasystems.com/press): Funding announcements, product launches, founder commentary. - [Customer reviews on Trustpilot](https://www.trustpilot.com/review/www.omestasystems.com): Third-party customer reviews. - [Careers](https://omestasystems.com/careers): Open roles, mostly remote. - [Contact](https://omestasystems.com/contact): support@omestasystems.com. ## Legal & trust - [Privacy policy](https://omestasystems.com/privacy) - [Terms & conditions](https://omestasystems.com/terms) - [Cookie policy](https://omestasystems.com/cookie-policy) - [GDPR policy](https://omestasystems.com/gdpr) - [Integration data disclosure](https://omestasystems.com/integration-data-disclosure): what each connection can receive, change or send, and which permissions are not read-only. - [Refund policy](https://omestasystems.com/refund-policy) - [System status](https://omestasystems.com/status): Real-time health of Omesta services, checked once per minute. Field guide: https://omestasystems.com/status.md ## Machine-readable feeds - [RSS feed](https://omestasystems.com/rss.xml): All blog posts, newest first. - [Sitemap](https://omestasystems.com/sitemap.xml): Every indexable URL.