Built by an operator who got burned
Omesta exists because $11,000 of ad spend evaporated into a broken Meta pixel and nobody told us. We built the tool we wished we had — read-only, two-minute setup, free until it pays for itself.
David Shayman
I spent five years running paid acquisition for direct-to-consumer brands — Meta, Google, TikTok, the full stack. The pattern that kept showing up wasn't the one growth blogs talk about. It wasn't creative fatigue or CPM inflation or iOS 14. It was quiet, invisible leak: a pixel that stopped firing on Tuesday, a subscription charge that failed at 2am and never got retried, a campaign that was actually working but the attribution column read zero.
The $11,000 was a single broken pixel on a single Shopify store over six weeks. The agency caught it eventually — but the money was already gone. That's the moment I started building what became Omesta.
The thesis is simple. SMBs running $5K–$500K/month in paid spend are leaking 5–15% of every dollar to causes nobody is paid to watch. The leaks are detectable. The fixes are mechanical. What's missing is a tool that connects to your existing stack in two minutes and tells you, in plain English, where the money is going and how to get it back.
Omesta is that tool. Read-only OAuth — we never touch your data, never run trades, never push creative. We surface what's broken, you decide what to fix. The platform stays free until it has recovered $1,000 for you. If it never does, you owe nothing.
David Shayman
Founder & CEO, Omesta
- Based
- Casper, Wyoming · works remote
Omesta Systems LLC
Founded 2025 in Casper, Wyoming. Bootstrapped. No outside investors, no growth-at-all-costs mandate — the platform is built to keep itself useful to the kind of operator who actually reads the receipts.
What we believe
Tools should pay for themselves before they ask for money. Free until $1,000 recovered isn't a marketing line — it's the underwriting model.
What we don't do
Execute trades. Push creative. Modify your store. Touch payment processing. Read-only OAuth, always. You stay in control of every fix.
Who we're for
DTC brands, SaaS, subscription boxes, courses, memberships, and the agencies that manage them. If you spend on ads and bill on cards, you're leaking. Omesta tells you where.
See the dollar value on your own stack
Two minutes. Read-only OAuth. Free until Omesta puts $1,000+ back in your bank.