Terms of Service

These Terms are between you and Omesta Systems LLC ("Omesta"). By accessing or using Omesta ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree, do not use the Service. These Terms apply to all users, including visitors, registered users, and paying subscribers.

Omesta is an advertising optimization platform for businesses and organizations. The Service includes:

• Ad attribution tracking and performance insights across supported advertising platforms
• Website and server-side conversion tracking, connected CRM/booking/payment outcome reporting, and event registration and check-in tools
• AI-powered business insights and optimization recommendations
• Campaign performance monitoring and, where you enable it, automated campaign management — including AI-assisted drafting and supported campaign creation, budget adjustment, and pausing of campaigns within rules and caps you configure

Available features depend on your plan, configuration, provider permissions and approvals. Connecting a service does not activate every feature. Native GoHighLevel reporting does not itself create follow-up workflows or send texts, calls or emails. A lead or registration is not proof of attendance, a qualified prospect or a completed sale.

These Terms also cover dashboard features as they become available to you: Home and Analytics; Plan and Autopilot; Apps; Campaigns; Creatives, including library, briefs, brand assets and production tools; AI chat; and Events. Changing a screen name does not expand an integration permission or the services included in your subscription.

Omesta provides tools and, where included in your agreed scope of service, support designed to help your business generate, track and manage leads. Unless expressly agreed in a separate written agreement, Omesta does not conduct your sales process or close sales on your behalf.

Your business is responsible for timely and lawful lead follow-up, lead qualification, customer communications, appointment management, pricing and offers, sales staffing, and fulfillment of your products or services. Converting leads into appointments, paying customers or revenue ultimately depends on your business's sales process and other factors outside Omesta's control. Any automation or follow-up tools provided by the Service support that process; they do not replace your responsibility for managing it.

A lead, inquiry or registration does not guarantee a qualified prospect, attendance, a purchase or a particular commercial result. Except for an express written commitment that applies to your account, Omesta does not guarantee lead volume, lead-to-sale conversion rates, sales, revenue or return on investment.

This section clarifies the parties' roles. It does not override services or guarantees expressly agreed with you, retrospectively replace accepted customer-specific terms, or exclude Omesta's obligations or liability that cannot lawfully be excluded. Any material change remains subject to the notice and acceptance requirements in section 13.

The new dashboard and plan-comparison preview include illustrative data, proposed allowances and features that are not yet connected to production. A demo balance, generated-creative example, action card or connected-app illustration is not a real transaction, live account result or confirmation that an action occurred.

Features marked planned, preview or coming soon are not currently available purchase benefits unless expressly included in your accepted agreement. The proposed creative-credit wallet, top-ups, auto-refill, additional-workspace purchasing and new production pipeline remain planned. Preview prices and limits do not change your existing subscription, authorize a charge or migrate your account.

Your accepted order, checkout disclosures and any customer-specific agreement identify the services, price, ad-spend band, account and seat limits, usage allowances and support scope that apply. A review-only comparison is not a substitute for those disclosures. Material changes require the notice and, where applicable, acceptance described in section 13; this section does not withdraw an existing contractual entitlement.

To use the Service, you must create an account using a valid email address or Google OAuth. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must notify us immediately of any unauthorized access.

You must provide accurate, current, and complete information during registration and keep your account information updated.

If you act for a business, you must have authority to bind it and connect the relevant accounts. Use individual authorized accounts and roles where available; do not provide another person’s credentials without authorization.

Only connect businesses and advertising accounts you are authorized to manage. When team access is available, the business is responsible for authorizing invitations, choosing appropriate roles, reviewing membership and removing access when no longer required. A role name or preview workspace switcher does not itself establish that a particular permission or multi-business function is enabled.

Additional workspaces, seats or accounts require an available offer and the applicable billing authorization. Where sold separately, the accepted offer must identify the workspace, its charges and its own allowances, including whether credits or limits can be shared. Buying production credits does not by itself add seats, workspaces, ad accounts, human services or campaign-automation capacity.

Access by Omesta personnel for support or an expressly agreed managed service is distinct from invited customer-team access. Neither these Terms nor a workspace invitation authorizes unrelated use of customer data. See our Privacy Policy.

Omesta offers a 14-day free trial for new eligible accounts. The trial end date and any subscription or payment terms applicable to your account are shown when you start the trial or choose a plan.

Current plans are based on monthly advertising spend. Continued paid access after the trial is subject to the plan, price and billing authorization you accept. Review those details before the trial ends. Advertising spend is separate from your Omesta subscription and is paid to the advertising platforms.

Standard plans — no sales commission. Starter, Growth and Scale charge the applicable base subscription price and do not charge a percentage of your sales or revenue. Optional add-ons you separately purchase, applicable taxes and advertising-platform spend are additional; none creates a sales commission on a standard plan. Custom arrangements are described in section 04B.

All prices are in USD unless otherwise specified. Applicable taxes may be added. Manage your subscription in billing settings and consult the Refund Policy for cancellation and refund terms.

Paid plan fees are non-refundable. The 14-day free trial gives eligible new customers an opportunity to evaluate the Service before committing to paid access. Once an authorized paid subscription period begins, we do not provide refunds or pro-rated credits for that period because of cancellation, non-use, unused time or dissatisfaction with results. This rule is subject to refunds or remedies required by law, correction of mistaken, duplicate or unauthorized charges, and more favorable terms in an applicable existing agreement. A free trial does not waive statutory rights.

If you authorize a recurring subscription, it renews at the billing interval and price disclosed at checkout until canceled under the applicable terms. A trial converts to paid service only under the billing authorization you accept. Cancel before the disclosed renewal or trial deadline to avoid the next authorized charge. Canceling Omesta does not cancel advertising-platform campaigns or charges; manage those separately. Contact support if the billing controls are unavailable.

This updated public offer does not retrospectively replace a previously accepted customer agreement, promotional guarantee or custom contract. Those customers retain the terms applicable to their accepted offer unless a change is agreed.

Current status: planned, not a live purchase offer. The new plan comparison proposes included monthly production credits and optional paid top-ups. This section describes the purchase disclosures needed if that service becomes available; it does not activate a wallet, set a credit expiry date or authorize a payment today.

Before you subscribe to a credit-based offer or buy a top-up, we will disclose the quantity, price, applicable taxes, workspace, reset or expiry rules, rollover or pooling restrictions, any active-subscription requirement, cancellation effects and applicable refund terms. The offer you accept controls, subject to mandatory rights. Monthly subscription credits and purchased credits may have different rules, which must be disclosed before purchase.

Credit top-up purchases are non-refundable. When offered and purchased under this policy, top-up credits are not redeemable for cash, and unused credits are not refunded because of cancellation, non-use or a change of mind. Refunds or remedies required by law, billing-error corrections and more favorable accepted terms remain available. Restoring credits for a confirmed failed generation is a service-credit adjustment, not a cash refund; the no-refund policy does not remove any applicable failed-job protection.

Production credits measure eligible creative jobs; they are not advertising-platform spend or a promise of a fixed number of images or videos. The job quote must identify the total credit cost and relevant model, duration, resolution, audio and variation choices before confirmation. A higher charge requires fresh approval; a preview estimate is not permission to charge an overage. AI requests, creative reviews, campaign drafts and automation executions may have separate allowances.

Any future automatic refill must be optional and off by default, require your explicit authorization of the pack, trigger and monthly spending cap, and provide a way to disable future refills. Purchasing once is not authorization for recurring top-ups. Failure, retry and pending-job handling must be disclosed before paid generation is offered. See the Refund Policy; a credit adjustment and a payment refund are different remedies.

Custom plans use an agreed base fee plus a 10% commission on net collected revenue from Omesta-attributed sales. This arrangement applies only when you expressly accept a written custom-plan order or agreement. It does not apply to unrelated sales or automatically to Starter, Growth or Scale, and connecting a payment or CRM account does not authorize a commission charge.

For this calculation, net collected revenue means amounts actually received for sales attributable to Omesta under the agreed attribution rules, excluding sales tax and reduced by refunds and chargebacks. Discounts reduce the amount collected and are not deducted a second time. Unpaid invoices, leads, registrations and estimates of future sales are not collected revenue. Installment payments count only as collected. This is a revenue-based commission, not a share of your profit after business expenses.

Before the custom service starts or commissions are charged, the written agreement must state the base fee and billing interval, attribution method and window, qualifying campaigns or sources, records used to verify sales, treatment of shipping and recurring purchases, and how later refunds or chargebacks are reconciled. It must also define reporting, invoice and payment timing, dispute handling, and any expressly agreed post-termination attribution period. The same collected revenue must not be counted twice because more than one source reports it.

A 10% rate alone does not authorize charging on all business revenue, estimated sales or a calculation method you have not accepted. Commission adjustments for refunded or reversed customer sales follow the accepted custom agreement and applicable law; they are separate from the subscription and credit top-up no-refund policy. No new commission is imposed retrospectively on an existing account by this page update.

Use of your business information, results, name or testimonials in a case study is governed by the permissions you have granted. The 14-day trial does not expand the scope of a previously accepted consent.

Existing case-study consents retain the scope, conditions and protections of the version accepted by the customer. Personal names and private customer-level information must not be published beyond the permission granted.

For questions about an existing consent, factual corrections or personal-name use, contact support@omestasystems.com.

Connecting a platform grants the permissions shown by that provider for the selected account. Several integrations have write-capable scopes. Supported campaign tools, enabled automation, conversion delivery, audience operations, content tools and webhook subscriptions can perform different actions; they are not all controlled by the campaign Autopilot switch. Review the Integration Data Disclosure and the feature settings. This description does not grant authority beyond the instructions and permissions you validly provide.

Sharing your customer data with Google (Data Manager / Customer Match). The Google Ads connection also requests the Google Data Manager scope (datamanager), which Omesta uses to send your first-party conversion events for conversion measurement. When you explicitly upload a consented customer list or enable Omesta's Converter Vault, Omesta uses Google Data Manager to send a Customer Match audience for improved targeting. The customer identifiers we send (email addresses and phone numbers) are hashed with SHA-256 before leaving Omesta. By enabling or keeping this connection active, you represent and warrant that: (a) you collected this customer data directly from your customers in a first-party context; (b) you have provided the notices and obtained the consents required by applicable law and by Google's policies to share it with Google and to have Google use it for these purposes — including, for customers in the European Economic Area, the United Kingdom, and Switzerland, the consent required by the Google EU User Consent Policy and the Google Ads Customer Match policies; and (c) you will maintain records of that consent and honor applicable opt-outs. You may disable this send-back at any time by disconnecting Google Ads. Omesta transmits this data only at your direction and on your behalf.

Other conversion and audience destinations. Configured Meta and TikTok delivery can receive eligible conversion and matching data. In particular, the Eventbrite bridge can send registrations to Meta, and outcome synchronization can send attendance and add hashed identities to a customer-list audience. These paths do not independently verify attendee marketing consent. OAuth authorization is not consent from your visitors or attendees. Do not use a flow unless you have the required rights, notices and lawful basis, including consent where required, and the destination permits the data and purpose. Omesta remains responsible for its own applicable obligations.

Automated actions and advertising spend. Autopilot modules you enable may, within the rules and caps you configure, create, modify, pause, or resume campaigns, ad sets, and ads, and adjust budgets on your connected advertising accounts. You acknowledge that: (a) advertising spend charged by Meta, Google, TikTok, or any other platform is charged by that platform to you, not by Omesta, and remains your responsibility; (b) advertising outcomes (delivery, cost per result, conversions, learning-phase behavior) are determined by the advertising platforms and are not guaranteed by Omesta; (c) you remain responsible for supervising your advertising accounts and may disable any Autopilot module, or pause any campaign, at any time; and (d) except for human ad management expressly included in your accepted service scope, Omesta provides software at your direction, not an ongoing managed advertising service. Omesta is not your broker or fiduciary. Recommendations, scores and AI-generated drafts are informational, not legal, financial or other regulated professional advice.

Actions can take effect without a new approval for every change when the relevant automation is enabled. Reversal is not guaranteed: spent budgets, delivered ads and data already sent to providers cannot simply be undone. Disabling Autopilot does not itself stop independent tracking or webhook sources. Disconnect and remove those sources separately where appropriate.

AI features may send prompts and campaign or website context to configured providers, including OpenAI or Anthropic. Review generated content for accuracy, permissions and advertising-policy compliance before use. Do not enter confidential or personal information you are not authorized to share. Omesta does not guarantee unique outputs, platform approval or particular business results.

You retain responsibility for your advertisements, offers, customer communications and follow-up. Omesta does not guarantee that a registration will attend or purchase. Where processing agreements or international-transfer safeguards are required, they must be separately established; these Terms are not an Article 28 DPA or Standard Contractual Clauses.

Use, sharing, and retention of Google user data obtained through these connections is governed by the Google API Services User Data Policy, including the Limited Use requirements. The full sharing disclosure (subprocessors, purposes, the customer data we send to Google via the Data Manager API, what we do not do with Google user data, and how to revoke access) is in section 09 of our Privacy Policy.

You represent that you have the authority to grant this access and that doing so does not violate any agreements with third parties.

Names such as Orchestrator, Strategist, Creative director and Guardian / Analyst describe AI-assisted software roles, not assigned human employees, licensed advisers or a promise of continuous human monitoring. Where available, these tools can analyze context, propose experiments, draft content and prepare supported actions. A chat message or proposed confirmation card is not proof of execution; review the action result and source platform.

Notify, Ask and Auto describe the intended level of automation for the supported feature. Where offered, Notify reports recommendations, Ask requests approval for the relevant action, and Auto permits eligible actions under your prior authorization and configured limits. Availability and behavior remain feature-specific: the new preview dial is not a universal control over existing jobs, integrations or independently configured automation. Review active settings before relying on an approval requirement or assuming an action has stopped.

Performance metrics, demographic or geographic breakdowns, lead-quality signals, funnel stages, follow-up timing, forecasts and experiment findings depend on source data, definitions, attribution windows, consent, connection health and processing delays. Missing or delayed records are not proof of zero activity. A modeled recommendation or historical comparison is not a guaranteed saving, a causal finding or a promised future result. Evaluation schedules and priority support labels are not real-time intervention or response-time guarantees unless separately agreed.

The new Scale proposal includes ongoing human ad management; Starter and Growth do not include it in that proposal, and Enterprise services are separately scoped. The proposal alone does not activate these services or alter existing customers’ agreements. Where your accepted plan includes human ad management, Omesta must provide that service within the agreed scope; the software-only description elsewhere in these Terms does not remove it.

The service scope must identify the businesses and accounts covered, activities and approvals, spending authority, communication arrangements, exclusions and any service levels. Included management is not unlimited staffing, round-the-clock availability, sales closing or authority to exceed your agreed advertising budget. Additional-workspace management must be expressly covered. The business still owns lead follow-up and conversion as described in section 02A, except for tasks Omesta has expressly undertaken.

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable laws
• Attempt to gain unauthorized access to any part of the Service or its systems
• Interfere with or disrupt the integrity or performance of the Service
• Reverse engineer, decompile, or disassemble any part of the Service
• Use the Service to send spam, phishing, or otherwise abusive communications
• Share your account credentials with unauthorized third parties
• Exceed reasonable usage limits or abuse the API rate limits
• Upload children’s data or prohibited sensitive information to advertising tools, or use tracking, audiences or AI outputs for unlawful discrimination or consequential eligibility decisions about individuals
• Bypass required consent, opt-outs, privacy requests or platform restrictions, including by treating hashed identifiers as anonymous

The Service, including its software, design, content, and branding, is owned by Omesta and protected by intellectual property laws. You retain ownership of your data. By using the Service, you grant us a limited license to process your data solely for the purpose of providing the Service.

For creative libraries, briefs, brand kits and production tools available to you, provide only material you have the right to use and process: logos, product images, scripts, footage, music, voices, likenesses and reference material. Obtain any permissions needed for AI processing and commercial advertising. An inspiration item or publicly accessible advertisement is not a license to copy it or use another person’s identity.

Our limited service license in section 08 allows processing needed for your requested features, including transmission to the configured providers described in the Privacy Policy. It does not grant a general right to publish your assets as a testimonial or case study. Your rights in generated material depend on applicable law, third-party rights and the applicable provider or asset-license terms; we do not promise exclusivity, copyright protection, non-infringement or universal commercial-use rights.

Review drafts and generated assets for factual accuracy, required substantiation, permissions, disclosures and platform policies before approving use. Do not create deceptive endorsements or impersonations, or remove watermarks, provenance marks or AI disclosures where prohibited by law or provider terms. Omesta does not guarantee ad approval or that an output will be suitable without review.

To the maximum extent permitted by law, Omesta shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business opportunities, arising out of or related to your use of the Service.

Without limiting the foregoing, Omesta is not liable for advertising spend or other charges billed to you by advertising platforms or payment processors, for changes in campaign delivery or performance, or for actions taken by those platforms against your accounts — including where such spend, changes, or actions occur in connection with an Autopilot module you enabled under section 06.

Our total aggregate liability for any claims arising from or related to the Service shall not exceed the total fees paid by you to Omesta in the twelve (12) months preceding the claim. For accounts that have not paid any fees, our total aggregate liability shall not exceed one hundred dollars ($100).

You agree to indemnify and hold Omesta harmless from claims arising out of your advertising content, your products or services, your use of the Service in violation of these Terms, or your violation of applicable law or third-party rights (including advertising-platform policies).

Nothing in these Terms excludes liability or remedies that applicable law does not permit us to exclude, or waives mandatory privacy or consumer protections.

You may cancel your subscription at any time from your dashboard. Upon cancellation, you will retain access to the Service until the end of your current billing period. We may terminate or suspend your account immediately if you violate these Terms.

Upon termination, we will provide you the ability to export your data. After a 30-day grace period, your data will be permanently deleted from our systems. This remains a contractual commitment, not confirmation that a particular deletion has completed or that every automated deletion path has been verified. Contact support for export assistance and confirmation of deletion scope and completion.

Subscription cancellation, account deletion, provider revocation and removal of historical data are separate operations. Disconnecting alone does not delete historical reports, rosters or logs. See the Privacy Policy and Data Deletion instructions. Any deletion deadline or export right applicable under an earlier accepted agreement remains applicable; this clarification does not retrospectively extend it or establish that automatic deletion has been completed.

The Service is provided "as is" and "as available" without warranties of any kind, either express or implied. We do not guarantee that the Service will be uninterrupted, error-free, or that it will achieve specific advertising results. Omesta may optimize, recommend changes to, or scale an advertisement that has shown positive historical performance, but past performance does not guarantee future results. Advertising performance can change at any time due to platform delivery, audience response, competition, creative fatigue, tracking accuracy, market conditions, and factors outside Omesta's control. Omesta does not guarantee advertising performance, conversions, revenue, return on ad spend, lead volume, approval, or delivery.

These Terms shall be governed by and construed in accordance with the laws of the European Union and the applicable national law of the Netherlands, without regard to conflict of law principles. Any disputes shall be resolved in the competent courts of the Netherlands.

We reserve the right to modify these Terms at any time. We will notify you of material changes at least 30 days in advance via email or through the Service. Your continued use after the effective date constitutes acceptance of the updated Terms. Where applicable law requires express agreement or additional consent, continued use alone is not sufficient. This revision does not retrospectively expand data-use permissions or replace accepted customer-specific terms. The posting date is not a substitute for any required advance notice or effective date.

For questions about these Terms, contact us at support@omestasystems.com. Postal address: Omesta Systems LLC, 5830 E 2nd St, Ste 7000 #33555, Casper, WY 82609, United States.