Real operators, real results
What it actually looks like to run paid acquisition and revenue recovery on Omesta — connected accounts, automated decisions, and the numbers that move.
The Hub Nation
Events & lead generation · Meta + Eventbrite
Running paid event acquisition on autopilot
The Hub Nation fills events through paid social — where a conversion is an Eventbrite registration, not a cart. That breaks the tools everyone hands you: ROAS reads $0, and the pixel loses most of the sign-ups. Here's what Omesta automated in the first weeks.
Cost per registration
down 74% since connecting Omesta
6
Autopilot actions run
preview-gated, 1 rejected
80
Event registrations
tracked back to the ad
102
Ad leaks detected
on Meta spend, 147 patterns
Connected in minutes
Meta and Eventbrite linked through read-only OAuth. Omesta switched the dashboard into lead-gen mode — cost per registration instead of ROAS, since event sign-ups carry no cart value.
Server-side event attribution
Every Eventbrite registration is sent to Meta through Omesta's CAPI bridge — recovering the sign-ups the browser pixel never saw (Meta was crediting only a fraction of real registrations).
Cost-per-lead truth
With real per-ad attribution flowing in, cost per registration fell from $10 to $2.58 as autopilot scaled the winners — a number that actually means something, unlike a $0 ROAS.
Autopilot did the work
It scaled the winning Eventbrite campaign across five budget raises, auto-assembled two retargeting campaigns for warm visitors, and queued every move in an inbox with a preview window — the team rejected one and let the rest run.
More case studies on the way
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