Retargeting snapshot
- per registration
- $0.90
Bring interested people back.
The recorded retargeting result was $0.90 per registration. The same account notes listed prospecting costs of $4.20–$5.77 per registration, rather than the retargeting price.
The Hub Nation · Customer story
From the ad
to the door.
Registration costs tell one part of the story. Bless Burnsville adds another: an event-wide roster and recorded check-ins, brought together in Omesta.
The Hub NationEvents · Meta Ads · Eventbrite
Bless Burnsville892 roster entries.
Explore the advertising results 892 roster entries.
216 recorded check-ins.
The combined Bless Burnsville event gives the team one view of people across its activities. The supplied dashboard snapshot shows 892 roster entries and 216 recorded check-ins.
That takes the story beyond clicks: the team can distinguish people on the event roster from those whose arrival was recorded at the door.
Bless Burnsville · Combined event
- combined roster entries
- 892
- recorded check-ins
- 216
The advertising results
A clearer view of what a sign-up costs.
The Hub’s recorded Meta account review separates lower-cost retargeting from prospecting. These advertising snapshots are separate from the Bless Burnsville event counts above.
Click-to-registration snapshot
- link clicks became a registration, approximately
- 1 in 7
Look past the click.
The homepage’s account-review notes recorded roughly one registration for every seven link clicks. That measures a sign-up—not an event arrival, donation or sale.
How the pieces connect
One event journey. Distinct outcomes.
Advertising, registration and attendance each answer a different question. Omesta gives the Hub a way to see those stages without treating them as the same result.
Measure the registration
For an event, the first advertising outcome is a sign-up—not immediate checkout revenue. The Hub’s case study describes connecting Eventbrite registrations to the originating ad interaction so campaign reporting can focus on that outcome.
Separate prospecting and retargeting
Reaching new people and bringing an interested visitor back are different jobs. Keeping their registration costs separate makes the results easier to interpret and avoids presenting a retargeting cost as the whole account’s average.
Bring multiple activities into one roster
Bless Burnsville spans multiple activity records. Omesta groups them into one check-in desk and deduplicates by email, so someone registered for several activities is not repeatedly counted in the combined roster.
Record what happens at the door
The team can search the combined roster and record check-ins. That creates a second outcome alongside registration: a recorded arrival. It does not assume every registrant attended or every arrival came from an ad.
Before and during OmestaFrom 0 recorded registrations
From 0 recorded registrations
to 614 at $3.09 each.
The supplied historical comparison shows $5,725.70 in pre-Omesta spend with no recorded registrations. During the approximately 6.5-week Omesta period, it reports $1,894.71 in spend and 614 registrations—a blended cost of $3.09 per registration.
| Metric | Pre-Omesta June 2025–June 2026 | Omesta-managed July 2026 onward · supplied snapshot |
|---|---|---|
| Reporting duration | Approximately 13 months | Approximately 6.5 weeks |
| Ad spend | $5,725.70 | $1,894.71 |
| Recorded registrations | 0 | 614 |
| Cost per registration | Not calculable · 0 recorded registrations | $3.09 |
| Monthly cost-per-registration trend | Not reported | July $8.61 → August $1.79 |
A lower cost within the reported period
The comparison reports monthly registration cost falling from $8.61 in July to $1.79 in August. Those monthly figures are distinct from the $3.09 blended cost across the supplied Omesta period.
What the comparison establishes
Zero recorded registrations means a pre-period cost per registration cannot be calculated. It does not establish that nobody registered outside the measured reporting. Different durations and potentially different tracking coverage prevent an exact percentage improvement or a claim that Omesta alone caused the difference.
A snapshot, not a running total
The image labels the Omesta period “July 2026–now” and approximately 6.5 weeks, but does not specify its cutoff date. These 614 registrations are not added to Bless Burnsville’s 892 roster entries; any overlap is unknown.