Events / Meta Ads / Eventbrite
From $10 to $1.55 per registration.
How The Hub Nation restored its conversion signal, measured the cost of a real registration, and let Omesta scale the campaigns producing results — generating 270+ total registrations on $350 in ad spend.
85%
lower cost per registration
270+
total registrations
$350
ad spend
$1.55
attributed cost per registration
The signal was broken
The Hub Nation fills in-person events through Meta ads and Eventbrite. A successful campaign produces registrations, not immediate cart revenue. That made a revenue-first view read like the ads were losing even while people were registering.
Browser-only attribution also missed registrations that happened away from the original ad session. Without a dependable registration count, both reporting and automated budget decisions were working from incomplete evidence.
Cost trajectory
Registration cost fell more than 6×
Each point below comes from the account's observed cost per result as Omesta sharpened attribution and scaled the winning campaign.
What Omesta changed
Restored the conversion signal
Omesta connected Eventbrite registrations to the original ad interaction, giving the team a registration count they could actually use.
Measured cost per registration
The account moved away from a misleading revenue view and judged campaigns by the cost of producing a real event registration.
Scaled with controlled actions
Autopilot queued budget changes behind a preview window, letting the team reject any move it did not want before the ad account changed.
Before and after
| Measure | Before | With Omesta |
|---|---|---|
| Primary success metric | Incomplete platform signal | Verified registrations |
| Cost per registration | $10.00 | $1.55 |
| Budget decisions | Manual | Preview-gated Autopilot |
Omesta gave the account one reliable operating metric and used it to scale what was actually producing registrations.
The standard for revenue recovery. Protecting payments, attribution, and ad spend.
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