One Meta ad. 60 leads at about $6 each.

60 leads. About $6 per lead.

Tub Revive refinishes bathtubs. Like most local service businesses, it needs advertising that gets people to reach out about a job, not just advertising that receives views.

One Meta ad brought Tub Revive 60 leads at about $6 per lead, as reported by the owner on Sept 17, 2026. The current ad ran on Meta, the platform behind Facebook and Instagram ads.

This is a result from one ad. The reporting window and exact ad spend were not supplied, so spend is not worked out from the rounded $6 figure.

An inquiry is the beginning of a customer journey

A lead is someone who reached out or filled in a form. It is not a booked job, an accepted estimate or revenue. These are inquiries, not confirmed bookings or completed jobs.

Lead costs change over time. About $6 describes the owner’s September 17 snapshot, not a guaranteed ongoing price. Lead quality, estimates and completed jobs were not included in the supplied result.

Account reviews, with the business in control

Omesta brings connected advertising accounts into one workspace for review. It flags wasted spend and tracking gaps and prepares changes. You approve changes before they run, unless automation is enabled for that action.

New Meta ad drafts stay paused until approval. This separates preparing the next move from making a live change to the account.

The earlier Google Search snapshot

The earlier Google Search reporting window recorded 13 leads at $5.80 each. The newer Meta result adds another snapshot to the story; it does not add another 60 leads to that same reporting window.

These counts are not added together. Different channels and reporting windows make this a record of separate results, not a like-for-like performance comparison.

Keep the budget tied to what the campaign shows

Tub Revive’s earlier case study recorded practical Google Search budget and targeting decisions. They show the approach used in that campaign, without establishing which change caused the later Meta result.

• A daily budget was reset from $21.60 to $15 while the campaign gathered more evidence.
• A target with $133.75 in spend and no recorded conversions was paused. Keyword Intelligence also removed a losing search term after allowing time for late conversions.
• Recommendations for partner sites, Display inventory and broad match were declined. The campaign stayed focused on Search instead of expanding before its results justified it.
• Lead volume and acquisition cost were reviewed together, rather than judging the campaign only by reach or clicks.

Measure what happens after the lead

The next questions are how many inquiries were suitable prospects, how many became estimates and how many became paid jobs. Those outcomes are not part of this case study.

Results depend on market, offer, budget and follow-up. Tub Revive’s snapshot does not promise the same result for another business.