Tub Revive · Customer story
A local service.
A measurable lead pipeline.
The latest ad result for Tub Revive, with a look back at the budget controls and targeting decisions documented in its earlier Google Search campaign.
60 leads.
$6 per lead.
For a local service business, an ad needs to do more than attract attention. It needs to create opportunities to speak with potential customers.
Tub Revive’s latest owner-reported ad result is 60 leads at $6 each—a clear measure of both inquiry volume and the cost of generating those inquiries.
- leads from the current ad
- 60
- cost per lead
- $6.00
Owner-reported September 17, 2026. One ad, not a lifetime total. Leads are inquiries—not confirmed bookings or completed jobs.
Keep the progress. Keep the context.
The earlier Google Search reporting window recorded 13 leads at $5.80 each. The current ad adds a newer result to the story—not another 60 leads to the same reporting window.
| Metric | Earlier Google Ads windowReviewed August 8, 2026 | Current adReported September 17, 2026 |
|---|---|---|
| Leads | 13 | 60 |
| Cost per lead | $5.80 | $6.00 |
| Ad spend | $75.34 | Not supplied |
| Click-through rate | 10.82% | Not supplied |
The earlier figures are retained from Tub Revive’s existing Google Ads case study. The latest result was supplied by Omesta’s owner on September 17, 2026. These counts are not added together, and exact spend is not inferred from rounded cost per lead.
More control over where the budget goes.
Tub Revive’s earlier case study documented practical changes to budget and targeting. They show the approach used in that campaign; they do not establish which change caused the latest ad’s result.
Keep the budget tied to evidence
The earlier case study recorded a daily-budget reset from $21.60 to $15 while the campaign gathered more evidence. Scaling was treated as a decision to justify, not the default next step.
Stop paying for targets that do not convert
A target with $133.75 in spend and no recorded conversions was paused. Keyword Intelligence also removed a losing search term after allowing time for late conversions.
Keep expansion deliberate
The earlier account review documented declined recommendations for partner sites, Display inventory and broad match. The focus stayed on Search instead of expanding before the results justified it.
Measure leads, not just traffic
The earlier Google Ads window reported 13 leads and $75.34 in spend. Reporting lead volume alongside acquisition cost makes campaign decisions more useful than judging reach or clicks alone.
Know what an inquiry costs. Then measure what happens next.
60 leads at $6 each gives Tub Revive a concrete acquisition result to evaluate. The next measures are how many inquiries are qualified, become estimates, and turn into booked work.
Those downstream outcomes are not included in this snapshot. Lead generation and sales conversion are separate steps, and the case study reports only the results supplied.