NewWave · Customer story
More inquiries.
A lower cost per lead.
From $200 to $30 per lead. A before-and-after look at NewWave’s reported advertising results, with lead volume and acquisition cost side by side.
28 leads.
$30 per lead.
Before Omesta, NewWave reported 4 leads at $200 each. Its Omesta-period result is 28 leads at $30 each—85% lower reported cost per lead.
See the before-and-after figures- lower reported cost per lead · $200 → $30
- 85%
- leads in the Omesta-period snapshot · previously 4
- 28
The reported results
The numbers, side by side.
| Metric | Before Omesta | Omesta period |
|---|---|---|
| Leads | 4 | 28 |
| Cost per lead | $200 | $30 |
85% lower reported CPL
The difference between $200 and $30 per lead is $170, or 85% of the earlier cost. This compares the supplied CPL figures; it is not a claim about total budget savings.
28 leads, compared with 4
The later snapshot contains seven times as many leads. Because the reporting durations were not supplied, this does not establish a sevenfold increase in leads per day.
What the result measures
Lead generation is the first step.
The comparison is an owner-reported customer snapshot, not an independently verified audit or a controlled experiment. It does not identify which campaign change caused the difference. Exact spend and downstream conversion results were not provided, and are not inferred from rounded CPL. Results vary by business and campaign.