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Owner-reported September 17, 2026. Reporting dates, durations, platform and campaign scope were not supplied. Leads are inquiries, not confirmed appointments or sales.
NewWave · Customer story
In this story
28 leads. $30 per lead.
NewWave’s supplied snapshots show a change in two advertising measures: the number of people who inquired and the reported cost to generate each inquiry.
Before Omesta, the business reported 4 leads at $200 each. In its Omesta-period snapshot, it reported 28 leads at $30 each.
NewWave · Health & wellness
The numbers, side by side
The comparison keeps lead volume and cost per lead together. It describes the supplied snapshots rather than a continuously measured account total.
Owner-reported September 17, 2026. Reporting dates, durations and campaign scope were not supplied.
Metric
Before Omesta
Omesta period
Leads
4
28
Cost per lead
$200
$30
An 85% difference in reported CPL
The difference between $200 and $30 per lead is $170, or 85% of the earlier cost. This compares the supplied cost-per-lead figures; it is not a claim about total budget savings.
The later snapshot contains seven times as many leads. Because the reporting durations were not supplied, this does not establish a sevenfold increase in leads per day.
Lead generation is the first step
These figures describe advertising inquiries, not confirmed appointments or sales. They do not measure treatment outcomes.
This is an owner-reported customer snapshot, not an independently verified audit or a controlled experiment. It does not identify which campaign change caused the difference. Exact spend and downstream conversion results were not provided, and are not inferred from rounded cost per lead.
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