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Omesta

The standard for revenue recovery. Protecting payments, attribution, and ad spend.

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Omesta Systems LLC
5830 E 2nd St
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Casper, WY 82609
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Every release · every improvement

What just shipped.

The receipts for last week’s work — new integrations, recovery-pattern additions, dashboard refinements, bug fixes. Updated the moment a change goes live.

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Field notesVol. 17 · May
RSS

May

12

Integration

TikTok Ads — live

Creative-level net ROAS now alongside Meta & Google.

May

09

Pattern

+ 14 dunning patterns

Issuer-specific retry windows for AmEx, Capital One, Chase.

May

06

Polish

Mon 7 AM digest

Per-brand subject lines · one-line action recap.

Weekly · every Tuesday+ 47 this year
RoadmapChangelog

Aug 15, 2026

August 15, 2026

Fixed

Autopilot and conversion tracking are more accurate

  • Autopilot no longer overwrites a budget you've already adjusted manually — your changes stick.
  • Conversion tracking no longer reports sales that didn't happen, and any phantom conversions already sent have been corrected.
  • Ad-leak findings now fully close out end-to-end, so every detected issue reaches a confirmed resolution.

Aug 14, 2026

August 14, 2026

Fixed

Attribution data is now more accurate and reliable

  • Conversion tracking no longer reports sales that didn't happen, giving you a cleaner, trustworthy picture of what's actually driving revenue.
  • Previously phantom conversions have been corrected, so your historical attribution data better reflects real customer activity.

Aug 12, 2026

August 12, 2026

Fixed

HighLevel Integration Now Connects Reliably

  • Connecting your HighLevel account to Omesta is now smooth and error-free
  • HighLevel branding and visuals display correctly throughout the integration flow

Aug 11, 2026

August 11, 2026

Fixed

Smoother team invites, HighLevel sync, and Autopilot scaling

  • Team invite emails now send reliably, and accepting an invite logs you straight into your account without an extra sign-in step.
  • The HighLevel integration connects more smoothly with correct branding and an up-to-date authorization flow.
  • Autopilot can now scale across more campaigns, with per-campaign attribution so you can see exactly which ads are driving verified revenue.

Aug 9, 2026

August 9, 2026

Improved

Smarter Ad Leak Detection & More Powerful AI Across the Board

  • Fewer false ad-leak alerts — small and actively recovering accounts will no longer be incorrectly flagged for starved-bidding issues, reducing noise and unwarranted warnings.
  • More accurate ad-leak scanning — the detection engine now verifies that your pixel connections are working correctly end-to-end, not just saved, catching real issues that were previously missed.
  • Upgraded AI throughout — every merchant-facing feature now runs on a more capable AI model, delivering sharper insights, better recommendations, and higher-quality results across Autopilot and attribution.

Aug 8, 2026

August 8, 2026

Improved

Smarter AI, Clearer Approvals, and a Tighter Recovery Loop

  • More accurate AI recommendations — every merchant-facing insight is now powered by a more capable AI model, so the advice you get is sharper and more reliable.
  • Approvals are easier to review — the Approvals view has been redesigned as a clean, banded ledger, making it faster to scan, compare, and act on pending items.
  • Recovery gaps are now fully closed — orphaned cases are automatically connected, cost figures are accurate, and the system now works all the way through to a zero-gap resolution.
  • Progress tracking shows exactly what's blocking you — the outcome tracker now clearly surfaces what's waiting and who it's waiting on, so nothing falls through the cracks.

Aug 6, 2026

August 6, 2026

New

Smarter dashboard, deeper event data — for every merchant

  • Every merchant is now on our latest, upgraded experience — featuring a redesigned sidebar and two powerful new surfaces: Engine (automated insights) and Ask (on-demand answers).
  • Event intelligence is now visible directly in your Hub, giving you a read-only view of key activity signals alongside your recovery and attribution data.
  • Your full Eventbrite catalog is now surfaced in the Hub, so you can see all your events in one place without switching tools.

Aug 4, 2026

August 4, 2026

Fixed

Team access, accurate lead counts, and reliable dashboard data

  • Inviting a team member to your account now correctly grants them access — no more getting stuck at the door after accepting an invite.
  • Lead counts are now accurate: only real leads are counted, and your dashboard clearly shows which numbers Omesta is responsible for.
  • Dashboard data loads reliably every time, so you always see an up-to-date view of your recovery performance.

Aug 3, 2026

August 3, 2026

Fixed

Cleaner lead counts and a more reliable dashboard

  • Lead counts no longer include phantom or invalid entries, so the numbers you see reflect real activity only.
  • Your dashboard now clearly shows which recovered revenue and leads are attributed to Omesta.
  • Fixed a crash in the dashboard portal dropdown so navigation works smoothly again.

Aug 2, 2026

August 2, 2026

Improved

Smarter Lead Validation Keeps Your Ad Spend Honest

  • Omesta now automatically checks whether an incoming lead is genuine and reports the result back to your ad platform in real time.
  • Fake or low-quality leads are flagged instantly, so your campaigns stop optimizing toward traffic that will never convert.
  • Verified real leads are unlocked for follow-up outreach, meaning your team spends time only on prospects worth pursuing.

Aug 1, 2026

August 1, 2026

Improved

Smarter ad leak detection and more trustworthy attribution

  • Browsers are no longer mistaken for leads, and real visitors are no longer flagged as bots — so your traffic quality scores actually reflect reality.
  • Every attribution number now comes with a verifiable receipt, so you can trust the data behind every spend decision.
  • Broken campaigns are flagged before they go live, stopping wasted budget before it starts.
  • Each detected issue now maps to a clear, actionable fix you can verify directly inside the platform.

Jul 31, 2026

July 31, 2026

Improved

Smarter account health grading and attribution accuracy

  • Your account now receives a measurement health grade so you can instantly see how reliably your ad spend is being tracked and attributed.
  • You can tell Omesta what a conversion is worth to you, and your account is automatically graded against that benchmark.
  • Leads seen across multiple ad sources are now unified into a single identity, giving you a cleaner, more accurate picture of where revenue actually comes from.
  • Known gaps in attribution measurement have been resolved, so the data you see better reflects real-world performance.

Jul 30, 2026

July 30, 2026

Fixed

Smarter ad insights, better recovery, and safer partner controls

  • Failed-payment recovery now correctly processes all Google accounts — no more silent gaps in your dunning sweeps.
  • Ad leak detection no longer incorrectly flags your ad account as empty when multiple accounts are connected.
  • Lead-gen accounts now see cost-per-lead metrics that are actually relevant to their business, and the Playbook is back in the dashboard.
  • Revoking a partner's access is now undoable, so accidental removals can be reversed without support.

Jul 29, 2026

July 29, 2026

Fixed

Autopilot no longer pauses your brand-new Google campaigns

  • Autopilot previously paused newly created Google campaigns before it had a chance to fully recognize them — that's now fixed.
  • Your new campaigns will run uninterrupted from the moment you launch them.

Jul 28, 2026

July 28, 2026

Improved

Smarter Autopilot, easier sign-up, and a refreshed Campaigns hub

  • Autopilot now focuses on outcomes — it automatically targets the right customers by default and respects opt-outs, so you recover more revenue without manual configuration.
  • Auto-retargeting is on by default — new Autopilot setups start retargeting lapsed customers immediately, with no extra steps required.
  • Signing up with email and password works smoothly again — an issue that blocked new account creation has been resolved.
  • The Campaigns hub has been redesigned — finding, managing, and reviewing your ad campaigns is now faster and more intuitive.

Jul 27, 2026

July 27, 2026

Improved

Clearer dashboard navigation with dedicated sections

  • Your dashboard is now organized into focused tabs — Audit, Activity, Budget, Protect, and Results — so every tool is easier to find at a glance.
  • Jump directly to the area you need without hunting through a single crowded view.
  • Each section surfaces the most relevant insights for that part of your revenue recovery workflow.

Jul 26, 2026

July 26, 2026

New

Redesigned Dashboard & More Ad-Leak Detectors

  • Navigate your account faster with a cleaner, 6-tab dashboard — Audit, Activity, Budget, Protect, and Results are now each one click away.
  • Omesta now runs more ad-leak detectors, catching a wider range of threats draining your ad budget.
  • Detected issues are delivered directly in the dashboard so you can act on findings without hunting for them.

Jul 25, 2026

July 25, 2026

Improved

More Ad-Leak Detectors, Smarter Autopilot & Dashboard Polish

  • More ad-leak issues caught automatically — three new detectors now surface zombie-sweep and tracking-health problems, so you spot wasted ad spend faster without any manual digging.
  • Autopilot works more reliably — rules now handle disconnected ad platforms correctly, preventing misfires when an integration is temporarily offline.
  • Cleaner, more usable dashboard — the incidents list is now scrollable, and the in-app chat has improved contrast and a visible close button, making it easier to navigate and get help.
  • Guides got a full refresh — playbook and checklist content has been redesigned to be clearer and easier to act on.

Jul 24, 2026

July 24, 2026

Integration

Calendly Bookings Now Count as Ad Conversions

  • Connect your Calendly account to automatically track bookings as verified ad conversions — no manual setup required
  • See Calendly booking activity directly in your attribution tracking feed, alongside your other conversion events
  • Browse and manage all your integrations from a redesigned, easier-to-navigate integrations hub on your dashboard

Jul 22, 2026

July 22, 2026

Improved

Smarter Autopilot, Sharper Dashboard & Better Ad Insights

  • Growth Autopilot is now included in the free results offer, so you can see its impact on your revenue before committing
  • Autopilot status indicators are clearer and easier to read at a glance
  • Google keyword intelligence is fully operational again, giving you accurate data on which keywords are driving (and leaking) your ad spend
  • The main dashboard has been rebuilt for a faster, more reliable experience with improved tracking accuracy throughout

Jul 21, 2026

July 21, 2026

Improved

Faster, Smoother Dashboard Experience

  • Your main dashboard has been rebuilt from the ground up for a noticeably snappier, more responsive experience.
  • Pages load faster and interactions feel more fluid, so you spend less time waiting and more time acting on your data.

Jul 19, 2026

July 19, 2026

Improved

Cleaner, faster dashboard experience

  • Navigation is now more intuitive, making it easier to find the tools and insights you need at a glance.
  • Key information is better organized so you can move between sections without losing context.
  • The overall dashboard feels snappier and more consistent across different account types.

Jul 12, 2026

July 12, 2026

Improved

Clearer tracking activity and more reliable call data

  • Your Tracking page now shows live tag activity, so you can instantly see whether your website integration is firing — no guesswork required.
  • Tracking integrations no longer appear dead after setup; the "last seen" timestamp now updates in real time as events come in.
  • Call counts on the Calls page are now accurate — a silent reporting error that was zeroing out call data has been resolved.

Jul 11, 2026

July 11, 2026

Fixed

Ad account reconnects no longer lose your saved settings

  • Reconnecting your ad account no longer wipes your previously configured connection settings — everything stays intact.
  • Customer Match audiences can now be synced directly through the Data Manager, making it easier to keep your ad targeting up to date.

Jul 10, 2026

July 10, 2026

Fixed

Phone-call conversions now counted fully in your performance stats

  • Phone-call conversions are now always added to your total tracked leads — no calls will be silently removed or merged with other lead sources.
  • Your Performance Overview now gives a more complete and accurate picture of every lead your ads are driving.

Jul 9, 2026

July 9, 2026

Improved

Smarter Attribution, Autopilot Fixes & Easier Outcome Uploads

  • Google conversion send-back is more reliable — conversion data now flows through Google's latest API with an automatic fallback, so fewer conversions are lost and partial failures no longer silently drop data.
  • Eventbrite door check-ins sync automatically — attendee check-in events now flow into your outcomes as real revenue signals with zero setup on your end.
  • Upload any outcomes CSV in one place — head to the Outcomes page and drop in any CSV to feed your attribution data, no technical work required.
  • Autopilot targets the right Meta ad sets — ad-set targeting now reads the true live status of your ads, so Autopilot won't waste budget on paused or rejected creatives.

Jul 8, 2026

July 8, 2026

Improved

Smarter, Safer Invalid-Traffic Detection

  • Payment-verified conversions now take priority when evaluating suspicious traffic, so real customers are never wrongly flagged as invalid.
  • Ad spend cuts triggered by invalid-traffic signals are now guarded by your verified cost-per-lead data, reducing the risk of over-blocking legitimate activity.
  • Invalid-traffic audit details are more accurate, giving you a clearer and more reliable picture of flagged events.

Jul 7, 2026

July 7, 2026

New

Partner Program Overhaul, Smarter Autopilot & Free-Tier Upgrades

  • New partner program structure: Earn 100% of a referred merchant's first month, then 20% every month they stay subscribed — no 12-month cap, just ongoing trail commissions while they're active.
  • Autopilot scales more accurately: Budget and scaling decisions now use your real, live tracking data as the source of truth, and ad-overlap checks skip audience pairs that can't possibly compete geographically — reducing wasted spend.
  • Fairer free-tier conversion triggers: The upgrade threshold can now be hit by reaching 100+ conversions on a single ad or across all your ads combined — whichever comes first — so the limit better reflects actual ad performance.
  • Live free-tier progress banner: The banner now shows a real-time "best ad: N of 100 conversions" count, giving ad-only users a clear picture of how close they are to unlocking more.

Jul 6, 2026

July 6, 2026

Improved

Smarter Autopilot Campaigns & a Refreshed Campaign Builder

  • Campaign builder gets a cleaner layout — the campaign creation dashboard has been redesigned to make building and reviewing campaigns faster and easier to navigate.
  • Autopilot learns from your own past winners — the AI now draws on your account's historical top-performing campaigns when making recommendations, so suggestions are tailored to what's actually worked for your business.
  • Auto-retargeting picks better source campaigns — eligibility logic has been tightened so Autopilot only retargets from active, currently-running campaigns, reducing wasted spend on stale audiences.
  • Campaign memory stays focused on results — the builder's smart suggestions now filter to only campaigns that successfully launched, keeping recommendations relevant and noise-free.

Jul 4, 2026

July 4, 2026

Fixed

Tracking & Attribution Now Working Reliably

  • Fixed a critical issue where your tracking snippet was silently broken for every new install — visitor and conversion data is now captured correctly.
  • Fixed beacon events being dropped on cross-origin pages, so no revenue-attribution data is lost regardless of how your store is set up.
  • Resolved an issue where valid tracking events were incorrectly rejected, ensuring your attribution reports reflect real activity.
  • Customer Match audiences — previously available for Meta — can now also be synced directly to Google Ads, helping you re-engage verified customers across both platforms.

Jul 3, 2026

July 3, 2026

Improved

Smarter Playbooks, Sharper Autopilot & Cleaner Dashboards

  • Playbook library — browse and filter recovery and growth playbooks by industry, so you can quickly find strategies tested and proven for businesses like yours.
  • Monthly Marketer Report — a new monthly receipt-style summary gives you a clear view of what your ad spend recovered and where your budget went.
  • Autopilot improvements — budget drift is now automatically corrected, low-performing ad copy is swapped out, and campaigns with weak conversion rates are flagged and adjusted without manual intervention.
  • More accurate conversion tracking — ad conversion counts are now capped to match your actual order totals, so your attribution numbers stay clean and trustworthy.

Jul 2, 2026

July 2, 2026

Improved

Smarter Autopilot, Cleaner Setup, and a Smoother Mobile Experience

  • Ads now self-heal automatically — Autopilot detects and corrects configuration drift so your campaigns stay on track without manual intervention.
  • Goal-driven campaign launches — New campaigns are now built correctly from the start, with your declared goals baked in from the moment they go live.
  • Per-ad Lower-CPL rules are now clearly labeled — Each ad's cost-per-lead autopilot rule is individually identified, making it easier to see what's running and why.
  • Mobile navigation is smoother — The menu now closes automatically when you select a section, so you get straight to what you need.

Jul 1, 2026

July 1, 2026

Improved

Campaign Architect & Tracking get a full analytics dashboard

  • Richer analytics at a glance — Campaign Architect and Omesta Tracking are now full dashboard pages with KPI overview rows, so your most important numbers are front and centre the moment you land on each page.
  • Deeper per-ad insights — Attribution data and Traffic Quality metrics have moved into each ad's Performance panel, giving you a focused, ad-level view without cluttering the main dashboard.
  • Smarter event tracking — Upcoming events are now listed first in Omesta Tracking, and each event gets its own conversion dashboard with a direct link you can jump straight into.
  • Eventbrite attribution in Autopilot — Ads managed by Autopilot now support Eventbrite smart links and a confirmation pixel, so ticket sales are properly attributed back to the campaigns that drove them.

Jun 30, 2026

June 30, 2026

Improved

Smarter Autopilot insights, right where you need them

  • Traffic Quality is now inside Your Live Ads — spot bot-conversion issues alongside the ads they affect, without switching views.
  • Campaign Memory now looks back 7 or 30 days and correctly reflects ads that have been deleted on Meta, so you always see an accurate history of what Autopilot has done.
  • Morning Brief now covers everything that happened, not just pauses and scales — giving you a fuller picture of your day's ad activity at a glance.
  • Fixed a small display issue in the bot-conversions callout that made the text harder to read.

Jun 29, 2026

June 29, 2026

New

Campaign Architect & Smarter Ask Omesta — Major Upgrade

  • Campaign Architect is here — get an AI-drafted, data-grounded campaign plan across Meta, Google, and TikTok, launch it in one click (or phase by phase), and let Managed Mode run hands-off optimizations automatically within your budget guardrails.
  • Ask Omesta can now take action — chat to draft and launch campaigns, apply ad audit fixes, turn on Autopilot, and get a full marketing roadmap — all without leaving the conversation.
  • Smarter audit & self-healing — the traction audit now shows only your truly live ads, offers real one-click fixes, auto-graduates A/B test winners, and proactively proposes what to run next based on your win/loss history.
  • Richer chat experience — responses now show thinking time, thumbs-up/down feedback, and your usage is metered fairly per plan so heavy users on Scale get unlimited access while all plans stay protected.

Jun 28, 2026

June 28, 2026

Fixed

Smoother onboarding and more reliable AI recommendations

  • Generating your marketing plan during onboarding is now more reliable — it handles slow connections gracefully and shows honest progress instead of appearing to hang.
  • AI-powered recommendations are more consistently accurate, with fewer silent failures when generating structured suggestions.

Jun 27, 2026

June 27, 2026

Improved

More reliable Eventbrite payment sync

  • Eventbrite payment events now sync more reliably, even when real-time delivery hiccups occur
  • Missed or delayed payment updates are automatically caught and reconciled, keeping your recovery data accurate

Jun 26, 2026

June 26, 2026

New

Autopilot Now Fights Bot Traffic & Cleans Up Your Ad Data

  • Autopilot defunds bot-heavy ad sets automatically — when invalid clicks spike on an ad set, Autopilot cuts its budget so you stop paying for traffic that will never convert.
  • Bot conversions are blocked before they reach Meta & Google — fake leads are suppressed before being sent to your ad platforms (and retracted from Google), keeping your campaign optimisation based on real buyers only.
  • Real cost-per-lead is now visible — the dashboard separates verified leads from suspected bot traffic so you can see what your ads are actually costing you per genuine customer.
  • Today's conversions update in real time — your dashboard now reflects live conversion counts throughout the day, not a delayed snapshot.

Jun 25, 2026

June 25, 2026

Fixed

More accurate ad reporting and visitor tracking

  • Ad spend and lead numbers now stay in sync — Meta data is pulled using your account's own timezone, so daily totals no longer drift or mismatch.
  • Visitor tracking is more reliable, with improved accuracy in identifying returning customers and filtering out invalid traffic.

Jun 24, 2026

June 24, 2026

Improved

Smarter Autopilot, Accurate Ad Spend & Live Integration Health

  • Autopilot is now available on all plans — every merchant can use AI-driven ad optimization, no upgrade required.
  • Ad spend data is now accurately reported in your account's timezone — a date-window bug that caused recent spend to be dropped has been fixed.
  • Recovered conversions are now sent back to TikTok (in addition to Meta and Google), so your ad platforms get credit for every sale that was rescued — and a Google conversion timing bug has been fixed along the way.
  • Live integration health for Stripe, Square, Shopify, Eventbrite, Meta, Google, and TikTok is now visible on the Omesta status page, complete with an outage banner that clears automatically when service recovers.

Jun 23, 2026

June 23, 2026

New

Smarter assistant, real results, and new pages for every business

  • Ask Omesta gets smarter — the built-in assistant now reasons through multi-step questions, giving you more accurate, actionable answers about your account.
  • Cost-per-lead reporting for lead-gen businesses — if you run a lead-generation business, your ad performance metrics now show cost per lead instead of a generic demographics figure, so you can make faster, more relevant decisions.
  • New case study: real numbers, real results — check out how The Hub Nation cut their cost per registration from $10 down with Omesta, with verified before-and-after figures.
  • New pages for local businesses and developers — a dedicated solution page for local and lead-gen businesses, plus a full Omesta Connect landing page, make it easier to understand exactly how Omesta fits your needs.

Jun 22, 2026

June 22, 2026

Improved

Autopilot tune-up: one-click dead-hour pausing and inline budgets

  • Dead-hour auto-pause, one click. Autopilot can now stop delivery during the hours that quietly burn budget without converting — turn it on right from your dashboard instead of digging through ad-schedule settings.
  • Set a monthly budget target inline. Type your monthly cap on the budget-pacing card and Autopilot paces spend toward it automatically.
  • Clearer budget reporting. Campaign and ad-set budgets now always show the real daily figure, including shared campaign-level budgets that used to read as blank.

Jun 16, 2026

June 16, 2026

New

Omesta Connect, our leak engine is now a platform you can build on

Omesta Connect turns the 83-rule leak engine, partner API, and hosted ad-connect flow into a platform other companies can build on. It ships with an invite-only developer portal — click-wrap legal gate, usage charts, API keys, and self-serve ad scopes.

What's in the box

  • Hosted connect flow. Stripe-Connect-style onboarding sends partner users through an Omesta-branded page to attach Meta, Google, and TikTok ad accounts behind a 30-minute signed URL, with disconnect and ad-account picker built in.
  • Partner API surface. Read-only endpoints expose campaigns, ad sets, demographics, call-tracking, leak detection, and Omesta AI — each gated by a scoped omk_ key with hard monthly cost caps so an integration cannot run up the bill.
  • Developer portal and console. Public waitlist, admin approval, click-wrap acceptance with a versioned agreement and SHA-256 evidence, then a console with workspace stats, request charts, error rates, and dashboard-issued keys.
  • Auto-run audits for partner workspaces. As soon as a connected workspace has 365 days of ad data, the leak pipeline fires so the integration sees real findings before its first poll.
  • Demo Mode and Pro upgrade rails. Empty dashboards now render a populated demo state, and locked nav surfaces carry a Pro badge with an ROI-aware upgrade modal so the product feels alive before the first connection.

Partner endpoints live under /api/platform/v1 and the hosted page at /connect, with operator surfaces in Developer Portal and Admin → Developers. The Dashboard also picks up a Refresh button on the autopilot creative card and a Meta ad-account switcher for multi-account merchants.

Jun 9, 2026

June 9, 2026

New

Page Boosts and multi-account Meta sync, every dollar of ad spend in view

Meta panels in Ads Management now surface every boosted post and every ad account, including the spend Business Suite tucks away behind Page admin permissions and secondary ad accounts.

What's in the box

  • New Page Boosts tab. Pulls boosts created from the Page Boost button, Business Suite, or Instagram — the ones that never showed up in Campaigns because they fund through a personal ad account. Each row shows budget, paid reach, impressions, and engaged users.
  • All accounts view by default. When you have more than one Meta ad account connected, the Campaigns table now aggregates them with an Account column. No more switching between accounts to find a single campaign.
  • Per-account failure isolation. One misconfigured ad account no longer blanks the whole table — failures surface as a banner so the rest of your data still loads.
  • Updated Meta scope. New connections include the pages_manage_ads permission so Page-level boost data flows through. Existing connections need a quick disconnect and reconnect on the Integrations page to grant it.

The new Page Boosts tab sits next to Campaigns inside Ads Management → Meta, and multi-account mode kicks in automatically the next time you load the panel.

Jun 2, 2026

June 2, 2026

New

Homepage redesign, a unified marketing chrome across every public page

A redesigned homepage ships today, along with a new shared chrome that now extends across every marketing and legal page. Four new comparison pages and an AI revenue recovery pillar page also go live this week.

What's in the box

  • Homepage rebuild. Fresh hero, social proof, how-it-works, features, pricing, ROI calculator, FAQ, and guarantee sections — all built on a shared primitive layer so future pages drop in without bespoke work.
  • Unified marketing + legal chrome. About, Contact, Press, Privacy, Terms, GDPR, and Cookie Policy now share the same Nav and Footer. No more visual drift between sections of the site.
  • About and Contact rewritten. About schemas as the Omesta Team organization with the founder attached as a Person entity. Contact swaps the old in-page chat for two direct-contact cards plus a stats grid.
  • AI recovery pillar. New /ai-revenue-recovery page ships with a comparison Table schema, an 8-question FAQ, and a decision tree. Four new /vs pages launch alongside covering zerocart-ai, recartive, ruu-ai, and dynoweb.
  • One support inbox. press@, billing@, and partners@ now all route to support@omestasystems.com across the site.

The new look is live across the homepage and About page. Fresh comparison content lives under /vs and the /ai-revenue-recovery pillar.

May 26, 2026

May 26, 2026

New

Bleed Reveal calculator, see exactly what failed payments are costing you

The marketing funnel got a major rebuild. Bleed Reveal is a live calculator on the homepage that shows what failed payments and ad leaks cost your store in real time — and what Omesta recovers when you flip the switch.

What's in the box

  • Bleed Reveal calculator. Numbers tick up live so you can watch your monthly leak grow second by second. Six tier pills, a before-and-after Omesta toggle, and a compound kicker that projects what the leak becomes if left untouched for a year.
  • Hypertracking waitlist. New /hypertracking coming-soon page with inline email capture, floating event-log cards, and a verified recovery.omestasystems.com confirmation sender.
  • Free until $1k recovered. The $7 tripwire is gone. Starter caps are now generous enough that you can prove the platform works before paying a cent.
  • Multi-business workspaces. Scale customers can run more than one store from a single dashboard. Lower tiers see a tasteful paywall with a clear upgrade path.
  • Settings, retabbed. /dashboard/settings now lives on a single page with tabs for connections, billing, notifications, and team.

Plan availability

Free / Starter: Free until your first $1,000 recovered — the $7 tripwire is retired for good. Growth ($599): Full recovery engine plus ad-leak detection. Scale ($1,299): Adds multi-business workspaces for operators running more than one store.

Open the redesigned Pricing page to see the simpler three-tier ladder, or head to Settings to find the regrouped tabs. The Hypertracking waitlist is open if you want first access to the next surface.

May 21, 2026

May 21, 2026

New

Meta and Google connections are officially verified

Both Meta and Google have officially verified Omesta. The reviewer-mode warnings are gone and one-click connect is live for everyone.

What changes for you

  • Connect Meta Ads and Google Ads in one click — no more "this app isn't verified" screen during OAuth.
  • All ad-leak scans, pacing alerts, and attribution flows run on full live data instead of the limited reviewer scopes.
  • Accounts that were stuck in limbo during review will auto-reconnect the next time you sign in.

Thank you for your patience during this time — the review took a few weeks longer than we'd hoped on their side, but we're through it now and both connections will work normally going forward.

May 20, 2026

May 20, 2026

Fix

Dark mode polish, the dashboard and partner portal now respect your theme

A round of dark-mode fixes across the in-app surfaces. Cards, banners, and panels that previously froze in light-mode colors now follow your saved theme — on both the customer dashboard and the partner portal.

Customer dashboard

  • Recovery-progress strip in dark mode. The "Delivered $X of $1,000" reverse-paywall banner used to flash light-mode emerald against the dark shell. Both the free-preview state and the "pick a plan" amber variant now have proper dark surfaces, borders, and icon tints.
  • $7 tripwire activation banner. All four states — the activation CTA, the "we're activating your $7" processing strip, the "You're in!" celebration, and the days-left countdown (normal-week emerald, last-week orange) — now render correctly in dark mode.

Partner portal

  • Light/dark toggle actually flips the page. The theme provider was silently overriding your saved preference on /partner/* and pinning the portal to dark. Toggling light mode from the sidebar avatar dropdown now does what it says.
  • Dashboard cards and payout status. Hardcoded gray surfaces (the overview cards, payout table rows, and the four payout-status badges — no account, ready, restricted, onboarding) picked up dark variants — no more white panels against a dark background.
  • Get Omesta partner-offer card. The amber gradient on the partner-discount offer card and the green redeemed-state panel no longer render white-on-white in dark mode.

No action needed — the next time you open the dashboard or partner portal, the theme you chose just works.

May 19, 2026

May 19, 2026

New

Partner Program, earn 30 to 50% recurring on every Omesta referral

The Partner Program is now live as a dedicated surface in the dashboard. Sign up, share a link, and earn recurring commission on every customer you send to Omesta — for as long as they keep paying.

What's in the box

  • Affiliate, Partner, and Elite tiers. Three commission bands — 30%, 40%, and 50% recurring — based on how much MRR you drive. The tier cards use silver, gold, and diamond gradients so you can see at a glance where you sit.
  • Dedicated partners page. The old partner modal is gone. The full program — terms, payout schedule, referral link, current tier — now lives on its own page at /dashboard/partners.
  • Sidebar Earn chip. A vivid gradient pill surfaces the program from anywhere in the app, and the Partner Program entry is tucked into the user dropdown so it never clutters the main nav.
  • Refreshed upgrade page. While we were in the area, the in-app upgrade flow got a value-stack rebuild with risk-reversal copy, tier-tinted shadows, and team-seat plus multi-business cards.

Plan availability

Free / Starter: Eligible. Any Omesta account can join — no plan upgrade required. Growth ($599): Eligible. Scale ($1,299): Eligible.

Find the new surface under Partners in the dashboard sidebar, or tap the Earn chip from anywhere in the app. Your current tier, referral link, and pending payouts all live in one place now.

May 8, 2026

May 8, 2026

New

Ads Management, launch Meta, Google, and TikTok without leaving Omesta

You can now plan, launch, and manage paid campaigns on Meta, Google, and TikTok directly from inside Omesta. No tab-juggling between three Ads Managers, no copy-pasting creative briefs, no rebuilding the same audience three times.

What's in the box

  • Unified launcher. One form to spin up a live or paused campaign on any of the three platforms, with the same creative + audience inputs.
  • Drill-down inside Campaigns. Performance, demographics, and call-tracking views now live as inner tabs on the active platform, no more modal stack to lose your place in.
  • Strategist co-pilot. The Omesta AI ad strategist drafts the structure, the targeting, and the creative angles for you, citing the awareness-stage and channel-fit reasoning behind each call. On Scale, it can apply the recommendations on a schedule.
  • Account header that follows you. Switching between accounts/brands updates every drill-down on the page in one click, built for agencies and operators running multiple Stripe + ad accounts.

Plan availability

  • Growth ($599): launch live or paused campaigns on Meta + Google, apply ad strategist moves with one click.
  • Scale ($1,299): adds TikTok, multi-account / multi-brand management, and Autopilot-applied ad recommendations.

Connect your platforms in Integrations, then head to Campaigns to launch. If you don't have ad accounts wired up yet, the strategist still works against any account you connect later, your historical data and merchant economics carry over.

May 7, 2026

May 7, 2026

New

Ask Omesta, chat with your live ad + Stripe data

Ask Omesta is the conversational layer over your live account. Type a question, get an answer grounded in your Meta, Google, TikTok, and Stripe data, not a generic GPT response, not a dashboard you have to interpret yourself.

Things merchants are already asking it

  • "Why did ROAS drop on Meta this week?" → it pulls last 14 days, groups by campaign and audience, points at the specific ad set that tanked, and shows the swing in CPM vs CTR vs CVR.
  • "Which refund reasons are growing?" → it segments your Stripe refunds by category and shows the ones trending up week-over-week.
  • "Should I scale the new TOF audience?" → it checks spend, frequency, and incremental CPA against your target CPA before answering.
  • "What's my churn risk this month?" → it grades active subscriptions on payback, payment-method age, and recent decline history.

How it's different

  • Grounded in your data. Every answer cites the campaigns, ad sets, transactions, or autopilot actions it pulled from.
  • Aware of your economics. If you've set target CPA, AOV, contribution margin, or payback months in your account, Omesta judges performance against your targets, not against generic platform averages.
  • Action-ready. Where there's a clear move, it offers to apply it through Autopilot rather than leaving you with another to-do.

Available on the Scale ($1,299) plan as part of the Priority Autopilot tier. Open it from the sidebar → Ask Omesta.

May 6, 2026

May 6, 2026

New

Autopilot, Omesta now runs the playbook for you

Autopilot, Omesta now runs the playbook for you

Autopilot is live. Omesta no longer just tells you what to fix, on Growth and Scale, it can now act for you.

What runs on autopilot

  • Failed-payment recovery. Smart retries on the schedule that issuer behavior actually rewards (not the lazy 3/5/7 default), branded dunning emails written in your tone, and an SMS fallback when email goes silent.
  • Ad-leak fixes. When Omesta finds a duplicated audience, a dead creative bleeding budget, or a placement that's burning spend with zero conversions, it can pause, reallocate, or ring-fence the budget, automatically.
  • Always-on guardrails. A monthly action cap per plan and a configurable preview window on every Autopilot move (defaults to 6 hours, adjustable up to 72). Nothing irreversible happens without you having a chance to reject it.

Ad Autopilot, overview tab with morning brief, counterfactual savings, and pending-review inbox

Cadence by plan

  • Starter ($249): evaluates daily, up to 5 actions per month.
  • Growth ($599): evaluates every 6 hours, up to 50 actions per month.
  • Scale ($1,299): evaluates hourly, no monthly cap.

Turn it on from Settings → Autopilot. The master switch defaults off, we don't touch your Stripe or ad accounts until you flip it.

Recovery on Autopilot has been pulling roughly 72% of failed-payment revenue back for our pilot merchants. Most of them set it once and never log into the dunning tab again.