Glossary
The vocabulary of revenue recovery.
Plain-English definitions of the payment-recovery, attribution, and ad-optimization terms that show up in your stack. Each entry answers the question in the first sentence.
AI revenue recovery
AI revenue recovery is the use of machine-learning models, pattern matching, and LLMs to recover revenue that was earned but never collected — failed subscription payments, ad spen…
A–Z
Attribution
Attribution window
An attribution window is the time after an ad interaction during which a conversion will be credited to that ad. Common windows ar…
Payments
Decline codes
Decline codes are the standardized reason codes a card network returns when a payment fails. They tell you whether to retry (insuf…
Subscription
Dunning
Dunning is the process of recovering failed payments through automated retries and customer communications. Done well, it recovers…
Subscription
Involuntary churn
Involuntary churn is when a customer leaves a subscription not because they wanted to cancel, but because their payment failed and…
Ad optimization
ROAS (Return on Ad Spend)
ROAS is revenue divided by ad spend, expressed as a ratio. A 3x ROAS means every $1 spent on ads returned $3 in revenue. Reported …
The standard for revenue recovery. Protecting payments, attribution, and ad spend.
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