See your real cost per lead — and drive it down
Omesta is built for service businesses, clinics, contractors, gyms, and any operator whose ad spend buys calls and bookings — not carts. It finds the budget leaking out of Meta and Google, ties every lead back to the ad that drove it, and lets autopilot push cost per lead down while you run the business.
Most ad tools were built for stores, not service shops
When your conversion is a booked job or a phone call, the dashboards everyone hands you measure the wrong thing — and the money leaks where nobody's looking.
ROAS reads $0
A lead has no cart value, so revenue-based dashboards show ROAS of 0.00 and call your best campaigns failures.
Leads vanish from attribution
Form fills and calls happen off-pixel. Meta and Google can't see the booking, so they optimize toward the wrong clicks.
Budget bleeds quietly
Dead hours, fatigued creative, and stale audiences drain spend for weeks before anyone notices on a busy week.
The whole stack, pointed at cost per lead
Everything below runs in one dashboard, read-only until you opt a module in. Free until Omesta recovers $1,000 for you.
Cost-per-lead truth
Your dashboard reframes from ROAS to cost per lead — because a booking or a form fill carries no cart value, so ROAS is structurally $0 and useless. See the real cost of every lead, per channel.
147-pattern leak detection
Omesta scans your Meta and Google spend against 147 leak patterns — dead audiences, creative fatigue, pixel drift — and surfaces the dollars quietly draining out of your ad budget.
Cost-per-lead autopilot
Set your target cost per lead. Autopilot scales the campaigns beating it, pauses the ones bleeding above it, and refreshes creative when conversion rate slips — within the guardrails you set.
Native lead tracking
Server-side tracking ties form fills and call bookings back to the exact ad that drove them — no broken pixels, no "unattributed." Autopilot then optimizes on the real per-ad cost per lead.
Dead-hour pausing
Stop paying for clicks at 2am that never book. Omesta finds the hours your conversion rate craters and can auto-pause delivery so the budget goes to hours that actually fill your calendar.
Failed-payment recovery
Run memberships, retainers, or recurring service plans? Omesta retries declined cards on the right cycle and recovers the silent churn — median 72% vs the ~22% processors recover by default.
Flip one switch, the whole dashboard speaks your language
Choose Local / lead-gen (services, calls, bookings) in settings and Omesta stops showing you revenue and ROAS. Every campaign is ranked by cost per lead, every insight asks one question: is your cost per lead coming down?
Leads, spend & CPL per channel
Campaigns ordered by cost per lead. Autopilot scales the cheap ones and pauses the $91 leak — automatically, with your approval.
Questions local operators ask
I run a service business — I don't sell products. Does Omesta still work?
Yes. Set your business type to "Local / lead-gen (services, calls, bookings)" and the whole dashboard switches from revenue and ROAS to leads and cost per lead — the number that actually matters when your conversion is a booked job, not a cart.
How does Omesta know what a lead cost me?
It connects to your Meta and Google ad accounts read-only, and its native server-side tracking ties form submissions and call bookings on your site back to the ad that drove them. That gives a true per-ad cost per lead, which the autopilot optimizes against.
Will it change my ads without asking?
No. Connections are read-only by default. Pausing a losing campaign or shifting budget only happens when you turn the autopilot on, and every action waits in your inbox for a preview window so you can reject anything before it touches your account.
How fast is setup?
About two minutes. Connect your ad accounts, set your target cost per lead, and Omesta scans your spend against 147 leak patterns and surfaces what's leaking within minutes. Free until it recovers $1,000 for you.
Find what your ads are leaking
Free until we recover $1,000 for you. 2-minute setup. No demo gauntlet.
The standard for revenue recovery. Protecting payments, attribution, and ad spend.
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