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Single-ad result, not account-wide CPL. Registrations are sign-ups, not attendance or sales. Latest figures supplied September 17, 2026.
Pivot Point · Customer story
In this story
101 registrations. $6.80 per registration.
For a webinar, an advertising result starts with someone signing up. One of Pivot Point’s Meta ads generated 101 webinar registrations at a reported cost of $6.80 each.
This is a single-ad result, not an account-wide cost per lead. A registration is a sign-up, not a webinar attendee, qualified sales opportunity or sale. Attendance and customer conversion must be measured separately.
Pivot Point · Business services
The earlier account snapshot
The supplied historical comparison reports $54.31 per lead before Omesta and $13.56 in the early Omesta-managed window. These are account-wide figures from different reporting periods, separate from the $6.80 single-ad result.
The 101 registrations are not added to the historical 52 leads. The table retains the date labels from the supplied report; its historical snapshot is not today.
Historical report supplied by Omesta. Different reporting periods and campaign scope; not a controlled comparison.
Metric
Pre-Omesta · May 2025–Aug 8
Omesta-managed · Aug 9–historical snapshot
Ad spend
$3,530.28
$705.21
Leads
65
52
Blended cost per lead
$54.31
$13.56
Reported leads per day
~0.9
~8.0
Cost per 1,000 impressions
$18.94
$5.54
Cost per click
$0.72
$0.78
Click-to-lead rate
1.4%
6.7%
Spend on zero-lead campaigns
$1,763.92 (50%)
$102.35 (15%)
Best campaign CPL (reported)
$11.93 (Workbook)
$10.94 (best full day)
Read cost and conversion together
The earlier report shows a higher click-to-lead rate and lower blended acquisition cost in the Omesta-managed window. It also separates spending on campaigns with no recorded leads from other account spending.
Those figures help describe what changed across the reported windows. They do not establish which individual change caused the difference, and they should not be used to turn an observational snapshot into a causal claim.
Keep the next outcome distinct
A useful webinar review follows the journey from advertising to registration, attendance and eventual sales. This story establishes the registration-stage result; the later stages were not supplied.
Reporting periods and campaign scope differ across the snapshots. These are historical customer results, not a guarantee of similar performance for another business.
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