Pivot Point · Customer story
From ad clicks
to webinar registrations.
The latest single-ad result, plus a separate look at how Pivot Point’s earlier account-level advertising metrics changed.
101 registrations.
$6.80 per registration.
One of Pivot Point’s Meta ads generated 101 webinar registrations at a reported cost of $6.80 each. A focused look at the result that matters at the ad stage: people signing up.
See the earlier account results- webinar registrations
- 101
- cost per registration
- $6.80
A lower blended cost per lead.
The supplied historical comparison reports $54.31 per lead before Omesta and $13.56 in the early Omesta-managed window. These are account-wide figures from different reporting periods—not the $6.80 single-ad result above.
| Metric | Pre-OmestaMay 2025 – Aug 8 | Omesta-managedAug 9 – historical snapshot |
|---|---|---|
| Ad spend | $3,530.28 | $705.21 |
| Leads | 65 | 52 |
| Blended cost per lead | $54.31 | $13.56 |
| Reported leads per day | ~0.9 | ~8.0 |
| Cost per 1,000 impressions | $18.94 | $5.54 |
| Cost per click | $0.72 | $0.78 |
| Click-to-lead rate | 1.4% | 6.7% |
| Spend on zero-lead campaigns | $1,763.92 (50%) | $102.35 (15%) |
| Best campaign CPL (reported) | $11.93 (Workbook) | $10.94 (best full day) |
What the comparison shows
The earlier report shows a higher click-to-lead rate and lower blended acquisition cost in the Omesta-managed window. It does not establish which individual change caused the difference.
What a registration measures
A registration is a sign-up—not a webinar attendee, qualified sales opportunity or sale. Attendance and customer conversion must be measured separately. The 101 registrations are not added to the historical 52 leads.