Wasted ad spend detection

Read the evidence

Review the campaign, reporting period, spend and result count behind a finding. Check that the campaign's conversion event matches your goal.

Compare like for like

Use the same dates and attribution context when comparing Omesta with an ad platform. A booking click is not a completed appointment, and a form submission is not an attended event.

Choose the next action

Investigate tracking, creative and delivery before deciding to pause or scale. Review your target costs and budget limits before enabling an automated change.