Omesta Systems Announces Payment-Verified Attribution Platform
Omesta introduces a platform that ties ad performance directly to payment data, giving e-commerce operators attribution they can trust.
Read original on Associated PressOmesta Systems has announced the launch of its payment-verified attribution platform, designed to give e-commerce operators a clearer picture of which ads actually drive revenue.
The platform connects directly to Stripe, Meta Ads, Google Ads, and TikTok Ads via read-only OAuth, then cross-references ad clicks with real payment events to produce attribution data grounded in dollars — not modeled conversions.
By matching ad spend to processor-confirmed revenue, Omesta eliminates the gap between what ad platforms report and what actually hits the bank account. The system also detects revenue leaks — failed payments, wasted ad spend, and silent churn — and takes automated action to recover the losses.
The announcement follows rapid adoption across more than 5,200 connected stores and over $47 million in aggregate recovered revenue since the platform's public beta nine months ago.