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Contents

  • Use a consistent click definition
  • Check the next step
Glossary

Click-through rate (CTR)

OmOmesta team·September 15, 2026

Definition

CTR is clicks divided by impressions, expressed as a percentage.

Click-through rate is clicks divided by impressions, expressed as a percentage. One hundred clicks from 10,000 impressions is a 1% CTR.

Use a consistent click definition

All clicks and link clicks measure different actions. Compare the same metric across campaigns.

Check the next step

CTR measures a response to an ad, not completed bookings or purchases. Review conversion tracking and the landing-page journey alongside it.

See also

  • Return on ad spend (ROAS)

    ROAS is attributed revenue divided by advertising spend.

  • Cost per lead (CPL)

    CPL is advertising spend divided by the number of leads measured over the same period.

  • Cost per click (CPC)

    CPC is advertising spend divided by the number of clicks.

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