Campaign intelligence
True ROAS reconciled against Stripe, multi-touch attribution, cohort LTV modeling, and incrementality tests for Meta, Google, and TikTok ads.
4 articles
True ROAS vs reported ROAS
Why reported ROAS on Meta, Google, and TikTok is almost always 15-40% off, how Omesta reconciles it against Stripe to compute true ROAS, and what changes operationally.
Cohort LTV modeling
Predict 12-month customer LTV from the first 30 days of behavior. Per-brand model with 8-14% median MAE, used to set max CAC by channel and flag at-risk cohorts early.
Attribution windows we support
Pick the right attribution window for your product — 1-day, 7-day, 28-day, 60-day, or 90-day click. When to run two windows side-by-side on the same campaign.
Incrementality testing
Geo-based holdout tests that measure whether your ads actually caused the sale or just tagged a conversion you'd have gotten anyway. Sample size, duration, and method.
Still not finding what you need? Email support@omestasystems.com. Median response time is under 2 hours.
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