Attribution windows we support

Attribution windows define "how long after a click/view does a conversion still count." Different windows produce different ROAS numbers for the same underlying data.

Supported windows

• 1-day click: aggressive, cuts out most assists.
• 7-day click, 1-day view: the Meta default; industry standard.
• 28-day click, 7-day view: catches long consideration cycles.
• 60-day click: useful for high-AOV, considered purchases.
• 90-day click: B2B SaaS, luxury goods.

Choosing

Match the window to your product's consideration cycle. Impulse consumer goods: 1-7 days. Considered consumer: 28 days. B2B, luxury, or subscription: 60-90 days.

Using multiple

Scale-plan customers can run the same campaign under two windows simultaneously (e.g., 7-day-click for operational decisions, 28-day for executive reporting). Omesta shows both numbers without forcing you to pick.