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The 147 leak patterns, categorized

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All 147 revenue-leak patterns Omesta detects across payments, ad spend, store, subscriptions, attribution, and data quality, with a fix playbook for each.

4 min read•Updated April 15, 2026

Omesta's detection catalog sits at 147 patterns today, grouped into six families.

Payment leaks (38 patterns)

Failed charges, decline-routing errors, expired-card surge, retry-gap windows, dispute-prone segments, subscription-renewal blind spots.

Ad-spend leaks (41 patterns)

Broken attribution (UTM-less landing pages, broken pixels), keyword waste, audience overlap, creative fatigue, dayparting errors, geo misallocation.

Store leaks (29 patterns)

Negative-margin products, shipping-cost creep, refund velocity spikes, abandoned checkouts on specific devices, inventory-driven cancellation.

Subscription leaks (21 patterns)

Voluntary-churn signals, involuntary churn, downgrade leaks, trial-to-paid conversion gaps, price-sensitive cohort detection.

Attribution leaks (12 patterns)

Missing conversions, double-counted conversions, attribution-window mismatches, last-click vs first-click blindspots.

Data-quality leaks (6 patterns)

Duplicate customers, orphaned charges, timezone drift, currency conversion gaps, missing GA events, webhook backlog.

Each pattern has its own detection page with a specific fix playbook. See the Omesta product page for the full walkthrough of how detection feeds into recovery.

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Wasted ad spend. How we detect it

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